Go-to-market strategy that ships — not a slide deck
Most GTM strategy ends life as a PDF nobody opens. Nexargate turns positioning, messaging, channel selection, and launch sequencing into a 90-day executable plan — then executes it with you, with 20 qualified sales calls guaranteed in the first 90 days.
Why GTM strategies fail
Nine times out of ten it isn't the product. It's one of these — and they're all fixable in weeks, not quarters.
- closePositioning that describes the product instead of the outcome — so prospects can't tell you apart from the last vendor who emailed them.
- closeChannel roulette: trying outbound, content, paid, and partnerships simultaneously — mastering none.
- closeStrategy and execution owned by different people, so the plan dies in the handoff.
What you get
Positioning & Messaging
A one-sentence differentiation that survives contact with prospects, plus a messaging matrix per persona: pain, outcome, proof, objection handling.
Channel Strategy
Scored channel selection based on your ACV, sales cycle, and ICP reachability — with one primary channel to win first and a sequencing plan for the rest.
90-Day GTM Roadmap
Week-by-week execution plan with owners, deadlines, and KPIs. The same roadmap format we run internally on every sprint.
Execution + Guarantee
We don't hand over the plan — we run it. Outbound infrastructure, sequences, CRM. 20 qualified calls in 90 days or we work free until they land.
How it works
- 1
Diagnostic (Week 1)
GTM audit: current funnel, past experiments, win/loss patterns, ICP hypothesis. Baseline metrics captured so improvement is measurable.
- 2
Strategy sprint (Weeks 1–2)
ICP workshop, positioning rewrite, messaging matrix, channel scoring. Deliverable: the 90-day roadmap, agreed and owned.
- 3
Build & launch (Weeks 3–5)
Sending infrastructure, data, sequences, CRM instrumentation. First campaigns live by week three.
- 4
Optimize & scale (Weeks 6–12)
Weekly optimization loop on replies and meetings. Volume scales only when quality holds. Handover dashboard at day 90.
Frequently asked questions
What does GTM strategy consulting cost?add
Fixed scope, not hourly: the GTM audit is a one-time engagement, the full 90-day strategy-plus-execution sprint is a flat project fee, and ongoing fractional leadership is a monthly retainer. You know the number before we start.
How is this different from hiring a fractional CMO?add
Fractional CMO networks hand you strategy; execution costs extra and lands on your team. Nexargate does both layers — the person who writes the positioning also builds the outbound engine that tests it, and is accountable for booked calls.
Do you only work with B2B SaaS?add
B2B SaaS is the deepest track record (40+ outbound engines), but the methodology — ICP, positioning, channel, execution — applies to any B2B company with a five-figure-plus deal size.
What if the strategy doesn't produce results?add
The guarantee is contractual: 20 qualified meetings held within 90 days, or we keep working at no cost until they land. Risk sits on our side of the table.
Related services
Your GTM plan, executed in 90 days
Free 30-minute diagnosis. We find the biggest blocker in your go-to-market and map the fix — whether or not we work together.