Teardowns of public SaaS companies, cold email case studies with real numbers, AI workflow builds, and contrarian takes on positioning.
The working definition, the five layers every functioning GTM contains — ICP, positioning, channels, sales process, RevOps — and how to build all five in 90 days. With the benchmarks that tell you it's working.
12 min read · GTM Strategy
Beachhead selection, localized ICP and pricing, deliverability-safe outbound, and the 90-day validation sequence — plus the four mistakes that kill most entries.
10 min read →
Deliverability rules that survive modern filters, AI personalization that isn't cringe, sequence structure, and the volume ramp that protects your domains.
11 min read →
The five levers ranked by effort-to-savings: model routing, prompt caching, context discipline, output control, and batching — with the numbers behind each.
9 min read →
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