Numbers, not adjectives.

Baseline metrics captured in week one of every engagement — because you can't prove lift you didn't measure. Some clients anonymized under NDA; the numbers are real.

Across 40+ outbound engines built

4×

Average reply-rate lift by day 90

3 wks

Median time to first qualified meeting

20%+

Close rate on qualified calls

70%+

Meeting-held rate (booked → held)

How we measure: every engagement starts with a baseline week — current reply rates, meetings, pipeline — logged in the shared dashboard. Lift is measured against that baseline, on the same definitions, at day 90. Qualified = meeting held with a decision-maker matching the ICP agreed in week one.

DevTools Series A · US Sprint → Retainer

AI SDR tool bought, pipeline still empty

meetings/mo

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meetings/mo

Challenge: Two burned domains, an AI SDR subscription generating activity but no revenue, and an ICP defined as "developers."

Approach: ICP narrowed to platform-engineering leads at 50–500-person companies. Offer rewritten around a measurable pain. 8 fresh domains warmed, Clay-personalized 3-step sequences — same AI stack, different operator.

What worked best: the cold email + LinkedIn combo on the same accounts. Reply rate went 0.4% → 2.6%.

"Three weeks after the sequences went live we had more qualified meetings than the previous quarter combined."

— Founder & CEO · Next: monthly retainer + EU expansion sprint

HR Tech Seed · UK 90-Day Sprint

Founder-led sales with no system behind it

outbound pipeline

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$140K

in 90 days

Challenge: All revenue from the founder's network. Network exhausted, growth flat, no repeatable motion.

Approach: Full engine build from zero — ICP workshop, positioning rewrite ("HR software" → "onboarding automation for 100–500-person remote companies"), outbound infrastructure, CRM with scoring.

What worked best: trigger-based openers on new-funding and hiring signals. 21 qualified calls by day 74 — guarantee cleared with 16 days to spare.

"First time in two years we have pipeline that doesn't depend on who I know."

— Co-founder · Next: hired first SDR with our scorecards

Fintech Infra Series A · EU Retainer

Great product, invisible positioning

0.8%

reply rate

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3.1%

reply rate

Challenge: Technically superior API, but messaging read like documentation. Sales cycle stuck at 60+ days; outbound replies near zero.

Approach: Messaging rebuilt around compliance-cost pain, not API features. Pricing teardown moved them to a tiered structure. Sequences rewritten per persona (CTO vs. Head of Payments).

What worked best: the pricing restructure — average deal size rose 40% with zero change to the product.

"He made us sound like the obvious choice instead of the clever one. Sales cycle dropped to 35 days."

— CEO · Next: ABM motion added for enterprise accounts

AI SaaS Seed · US Audit → Sprint

Post-launch hype, pre-revenue panic

60d

sales cycle

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28d

sales cycle

Challenge: Strong Product Hunt launch, thousands of signups, near-zero conversion to paid. Hype-fueled top of funnel, no GTM muscle underneath.

Approach: Audit first — diagnosed a free-tier trap and a missing sales motion for teams. Sprint built the outbound engine targeting team-plan buyers and installed a discovery-call script the founder actually followed.

What worked best: the discovery script. Close rate on qualified calls went from ~8% to 23%.

"The audit paid for itself before the sprint even started."

— Founder · Next: retainer starting next quarter, post fundraise

What every engagement behind these numbers included

Different industries, same operating system. Each result above came from the identical five-layer build — customized inputs, unchanged process.

target

ICP & account tiers

edit_note

Positioning rewrite

rocket_launch

Warmed outbound engine

filter_alt

CRM + RevOps dashboard

verified

20-call guarantee

Industries served so far: DevTools · HR Tech · Fintech Infrastructure · AI SaaS · Cybersecurity · Logistics Tech · Professional Services

Ready to build your case study?

Every engagement starts with baseline metrics in week one. Ninety days later, we measure the lift — together.

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